Integrated Farming Setup & Farmer Guidance
Farm-to-Table Supply Chain: Ensuring Freshness, Quality, and Fair Pricing
The farm-to-table movement is transforming the way food reaches consumers by eliminating unnecessary intermediaries, ensuring fair pricing for farmers, and delivering fresh, high-quality produce directly to consumers. At Manjeera Aqua Technologies, we have built an efficient and transparent farm-to-table supply chain that prioritizes sustainability, hygiene, and quality while benefiting both farmers and end consumers.
Our supply chain is designed to streamline the process from production to distribution, ensuring that meat, poultry, eggs, and seafood reach customers in their freshest form. We work closely with farmers, retailers, and logistics providers to create a seamless system that upholds the highest standards of food safety and sustainability.
How Our Farm-to-Table Supply Chain Works
1. Direct Sourcing from Farmers
We partner with rural farmers and livestock producers to source fresh, high-quality non-vegetarian products. By cutting out middlemen, we ensure that farmers receive fair compensation for their produce while customers get premium-quality food at competitive prices.
- Direct procurement from registered farmers and co-operatives
- Support for small-scale farmers to ensure sustainable income
- Fair trade practices that eliminate market exploitation
2. Hygienic Processing & Quality Control
Food safety is our top priority. All meat and seafood products go through rigorous quality checks and are processed in state-of-the-art, government-approved facilities.
- Chicken Processing Unit in Kompally (FSSAI-certified)
- Mutton Processing at Boiguda Slaughterhouse (GHMC-approved)
- Regular veterinary inspections and health screenings for livestock
- Adherence to food safety standards for storage, handling, and packaging
3. Cold Chain Logistics & Efficient Storage
Maintaining the freshness and nutritional value of our products requires a well-managed cold chain system. We have invested in modern refrigeration and transportation to prevent contamination and spoilage.
- Temperature-controlled storage units for meat, poultry, and seafood
- Refrigerated transportation to ensure freshness during transit
- Stringent handling protocols to maintain hygiene and prevent cross-contamination
4. Wholesale & Retail Supply Network
We supply fresh meat, poultry, and seafood to leading brands, supermarkets, and retail chains, ensuring that high-quality products are available across various consumer segments.
- Trusted suppliers for major brands like Licious, Zepto, and Zomato Hyperpure
- Distribution to Metro Cash & Carry, Star Mart, Big Basket, and Fresh2Home
- Supply network covering 80+ retail non-veg outlets across Hyderabad
5. FreshMaans – Our Retail Outlets
To provide customers with premium-quality meat and seafood, we have launched FreshMaans by Manjeera, a specialized non-veg supermarket chain. FreshMaans ensures that customers have access to fresh, hygienic, and ethically sourced products.
- First two outlets operational and serving customers with high-quality meat and eggs
- Expansion plan to reach 20 locations by April 2025
- Assurance of fresh, farm-sourced products with no artificial preservatives
6. Home Delivery & Digital Integration
With the growing demand for online grocery shopping, we offer a convenient home delivery service that brings fresh meat and seafood directly to customers’ doorsteps.
- Online ordering platform for fresh meat, eggs, and seafood
- Partnerships with food delivery apps for faster distribution
- Real-time tracking and temperature-controlled delivery systems